Meet the Hello Eve team – Lucy, Social Media and Content Executive

Meet Lucy. A new mum, nutritionist and our social media executive here at Hello Eve. Get to know her more and find out how we’re expanding later this year.

Tell us more about yourself and what’s important to you in women’s health?

In my early 20s, I came across a health and wellness book and after reading it in a one-er, I decided to change my diet and lifestyle. Suddenly I found myself very enthusiastic about all things health and so decided to study Nutrition which I did in both Edinburgh and Dublin. I found this new passion of mine and worked in the industry in Ireland for a few years before moving back to my home city of Edinburgh. I am particularly interested in disordered eating, eating habits, body image and weight loss, and champion women to feel confident in their body no matter what size or shape and to enjoy all food without naming them “good” and “bad”.

Women's healthcare provision is such an important topic of conversation. How do you create informative and interesting content to help empower women and the healthcare journey?

Unfortunately, there's a lot of misinformation about women’s healthcare and in particular hormonal contraception on social media. We work hard to address these and to educate and empower women to make their own choices when it comes to their reproductive health. This means unpicking the misinformation then clearly explaining where it’s come from and what the clinical evidence is, all whilst making the content original, creative and fun.

What makes you passionate about working in the female healthcare space and what challenges do you see?

I am really passionate about sharing the correct education in women's healthcare that is factual and evidence based. A lot of misinformation online is being spread amongst unqualified people on social media and it’s often misconstrued, yet people will believe it and take it on board in relation to their own health which can often be detrimental.  

When studying nutrition, I came across a similar situation where you have camps of people believing in one diet over the other, yet we know diet and nutrition is much more complex and nuanced than that.  

Understandably more and more women are sharing their own experience online particularly around the contraceptive pill, however, most of the information is self-reported and doesn’t explain the bigger picture. This drives my motivation as it disheartens me to hear from women who aren’t feeling their best and they’ve been led to believe something that doesn’t necessarily relate to them.

Lucy creating social media content in our Glasgow office

What are you most excited about for the future of Hello Eve and how we can help women? 

We want to make healthcare to women easily accessible and a place where they feel we’re on the same page as them, they are valued and are getting the right help and advice they need. We hear so many stories from women that say they don’t get their symptoms taken seriously and feel stuck with finding what works for them. Towards the end of this year, we have some exciting new product lines we’ll be adding to our service and I can’t wait to be able to help more women get the treatment they deserve.

Why do you think women should choose Hello Eve for their contraceptive needs?

Hello Eve is primarily focused on easy access to women’s healthcare and treatment, giving the power back to women. I love that our service allows you to choose your preference of pill and it’s totally private with no face-to-face consultation. We let women control their healthcare and for me that is so powerful.

I also really love that we operate Hello Eve with a bias-free approach and we’re upfront about the information that we share. There is also no judgement to anyone in our audience and it’s something I really love about Hello Eve that we hear your experiences, and we are here for you no matter the situation.

What advice would you give to someone who is interested in pursuing a career in women's health or social media marketing?

First and foremost, make sure the brand or company you’re working for are aligned with your values and morals. Find what aspect you like doing and excel at it, be it video creation, Instagram stories or blog writing!

More from our advice centre