Content & Editorial Policy

Who we are

At Hello Eve, we are deeply committed to upholding the highest standards in content creation across our various platforms, including our website, blog, social media channels, and associated applications, tools, and services. Our primary mission is to deliver healthcare designed for women, based on medical science and informed decision making, at every glorious stage of womanhood.

We’re dedicated to offering choice, control and easy access to healthcare products and information. We're here to deliver the future of women's health, now, and empower you every step of the way.

Content principles

We are committed to delivering up-to-date, accurate, unbiased, and transparent content to our audience, ensuring that information is presented in a clear manner and easy to read.

Our approach to Content Creation and review

  • Sourcing information
    We pledge to deliver up-to-date, accurate, balanced, and transparent information. Our content is always sourced from scientific evidence and data sources. Where opinion or conjecture is presented, it will be clearly indicated as such.
  • Social Media content
    Our in-house writers and designers curate our social media posts, stories and videos.
  • User-generated content
    Any user-generated content, such as reviews, is considered empirical data and is not collected as part of a formal scientific study. We will always make it clear when sharing such data, whether in individual reviews or as aggregated information.
  • Authorship and review
    Our content is predominantly authored and edited by our in-house team of professionals. Any content of a clinical or medical nature is subject to review by our Superintendent Pharmacist to ensure accuracy and adherence to established guidelines. All medical and lifestyle content is reviewed every 24 months and all our product and service content is reviewed for updates every 12 months.
  • Accountability and transparency
    We aim to maintain transparency in our content by referencing external sources and, where applicable, providing hyperlinks to reputable references. However, we cannot assume responsibility for the content or practices of third-party websites linked within our content.

Quality assurance

Our Superintendent Pharmacist is responsible for ensuring that published content is evidence-based, clinically safe, and meets user needs. All health content is reviewed every 24 months to adhere to our content review guidelines.

Empowerment beyond labels

We’re a team of passionate humans who believe in championing women’s health and empowering them to lead a full & vibrant live - at every stage of the reproductive lifecycle. We strive to empower women to take control of their healthcare, providing quick and easy access to judgement-free options.

Our products are designed with specific medical considerations in mind. As a result, they are suitable for people who were registered as biologically female at birth. We want to ensure that our offerings align with the health needs of the people they serve. If you have any questions about our products or their suitability, please don't hesitate to reach out to our team for further information and guidance.

Contact us

For enquiries regarding this policy or any concerns related to our content, please contact us at Your feedback is important to us and will help us continuously improve our content and services.