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I studied Product Design at the University of Strathclyde, where I could explore product engineering in context with real-world problems, then during my Masters at Loughborough University, I developed an interest in the research and investigative phase of projects. I then built the foundations of my professional research experience in London, working in a research-centred environment to inform all stages of product & service design projects for major UK clients.
My role underpins all patient facing platforms in our ecosystem, and typically consists of a multi-faceted approach when approaching problems – from the discovery phase to defining, testing and continuous development. I take a holistic look at what affects our relationship with a service and what influences this. I dive into the social science and conduct independent service research to understand all our audiences' unique experiences, and therefore their needs from our service. The feedback, social science and data we gather always evolves - always making the role exciting.
Hello Eve is about affording the opportunity to access products, services and educational content for womans reproductive health. We take a social research-led, VoP (Voice of patient), approach to woman’s reproductive health. In fact, in June of 2023 we ran a social study with a sample size 2,016 participants to determine:
The above led to our core mission. How we can provide absolute ‘Governance over reproductive healthcare’, and the modern, user-led purpose it can serve to address the new attitudes society is cultivating around this subject. Here are some key statistics from participants in our survey:
Here are a few of the ways I keep on top of new developments in woman’s health:
We have been using our social research-led approach to understand and deliver the following up & coming services to Hello Eve:
In collecting everyone's shared experiences, attitudes and needs from a modern service, I’m positive we can pave the way for a holistic service in our users control.
That I, and the rest of the hard-working team at Hello Eve, can be part of the positive change in women’s health experiences within UK society – a change that we also want to desperately see for ourselves.
Moreover, we all know too well the issues that we’ve grown up with in educational, social, employment and clinical environments; as well in various socio-economic settings, eg period poverty or lack of access to emergency contraception. So we want to make a difference where we can, given the opportunity we have to make positive change.
I like to game with my fiancé, Gary, mainly playing ‘It takes two’ and Zelda. I also like travelling. On our recent trip we explored Sweden with Gary’s sister, as well as visiting the isles of Lewis and Harris, and then onto Barcelona. Moreover, I enjoy a bit of photography on the side – there’s a magic in showing your own unique perspective through the lens.
Finally, we have our Miniature Schnauzer, Walter, who we take on lots of trips to the Isle of Arran, Loch Lomond and the North of Scotland with us!
